For each purchase from Gucci’s new collection through January 31, the Italian fashion house is donating 25 percent of retail sales to UNICEF. The 4th annual “Gucci Holiday Campaign to Benefit UNICEF” is featuring award winning musical star Rihanna in full page advertisements. Gucci’s total contribution to the UN Children’s Emergency Fund now exceeds $5 million, including cause marketing and grants. UNICEF programs provide lifesaving nutrition, clean water, and education. They save more young lives than any other humanitarian organization in the world.
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Gregg Hilton